{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of high-end brands drive exposure through social networks advertising, star partnerships and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products have not transformed a lot in years; it does not have TikTok, and does not provide celebs free purses.